If we needed to say more about Purity Paste’s unique versatility (face + body), here is another string to its bow: The mask has been chosen by the beauty editor Sarah Jossel (The Times Style) to feature on the ITV This Morning show. The segment discussed the often neglected topic of underarm wellness, and the mask peaked Phillip Schofield and Rochelle Humes’ interest. Their arm waves were a "pinch me" moment!
Watch the Purity Paste in limelight here.
“If you are finding that sweating is an issue, and you want help with blocked pores, this is the 3-minute mask to go for… It’s really good for exfoliating and hydrating, also use elsewhere [eg] on back of arms for any bumpiness.” Sarah Jossel
It’s a huge achievement for Saint Iris, and for the independent brands pioneering a new way to care for face and body. A big thank you to the ITV This Morning team and Sarah Jossel for championing outstanding brands and products - irrespective of their size!