Let’s nuzzle in and explain what happens in this sensitive area, and how Purity Paste can help keep things balanced, smooth and odour-free.

Armpit wellness is affected by seasonal and hormonal changes, as well as the lifestyle and bathroom habits. The delicate underarms are prone to being moist due to lack of airflow and its many sweat glands, and therefore they can often harbour bacteria and fungal-yeast organisms. So how best to care for your armpits in an effective yet gentle way?

Deodorants, antiperspirants, antibacterial sprays… 

As the name suggests, antiperspirants are tasked to suppress sweating and tend to block skin from perspiring. This helps short-term to create a feeling of freshness, yet after a while bacteria and dead skin cells build up, which can lead to blocked pores, body odour, redness or itchiness.

If you have switched to the natural alternatives with aluminium-free formulas, you may find that perspiration increases as deodorants and some sprays are designed to not block the sweat glands, hence you may notice the odour-producing bacteria in your armpits is not fully neutralised and application top ups may be needed. 

Lifestyle matters

From smell change to skin bumpiness, fluctuations in body temperature (day to night, or during some times of year and life), and types of fabrics worn can affect the armpit conditions. Likewise, shaving or waxing can cause skin irritations (e.g. dryness, itchiness, rough texture) as well as the skin darkening, also called armpit shadow. 

Here are our easy underarm skin care tips to make weekly upkeep a cinch:

1. Cleanse daily (or more often if you’re highly active or sporty), and exfoliate twice a week - however try our Purity Paste in lieu of body scrubs. Scrubs can easily irritate the delicate armpit skin, whilst our creamy mask glides on easily, and relies on chemical detox instead of the harsh mechanical beads or grit.

Tip: Apply the Purity Paste mask on dry skin, either with fingers or use our softest brush to massage skin and release any dead skin build up. The warming mask works fast to open pores and remove debris (bacteria, dead cells, deodorant build up), nourish the delicate armpit area, minimise ingrowing hair and brighten the skin so to banish the darker skin shadow.

Speedy pitstop tip: When in a hurry, use Purity Paste as a cleansing balm, or mix with your body wash and work into lather before cleansing the armpits thoroughly.

Rinse off after three minutes, or wipe off thoroughly with wet flannel (don’t worry - the product will wash off and won’t stain, just pop your flannels to wash afterwards) to reveal sleeker skin! Have you seen us on ITV This Morning feature on armpit care? Read more here.

2. Post-masking steps: This is the moment to shave, as hairs will be softer and easier to remove without pulling on skin.

Clean off the area with dry towel, and follow with a pea size dab of nourishing lotion, and only then apply deodorant or antiperspirant. Our Serenity Salve is non-comedogenic, rich in nourishing seed oils and hydrating hyaluronic acid, so to not overload the pit area.

3. What to wear: Raised body temperature or hormone fluctuations affect the armpit odour, so try to opt for natural breathable materials or looser arm garments. Lastly, choose antibacterial or fragrance-free deodorants if inflammations and itchiness are a frequent occurrence. 

Shop Purity Paste 250ml, Mini Luxe 60ml, and Masking Brush.

N.B. For any persistent armpit rashes and growths (skin tags), see your GP for advice and treatment.